Privacy Policy

This Privacy Policy explains how PumpGauge (“we”, “us”, “our”) handles information when you visit https://www.pumpgauge.com (the “Site”). We operate a free, advertising- and affiliate-supported editorial website. We do not require an account, we do not process payments, and we do not ask you to submit personal information in order to read our content.

1. Information we collect

• Information you give us. If you email us, we receive your email address and whatever you choose to include in your message. That is the only personal data you are ever required to give us, and it is voluntary.
• Information collected automatically. Like most websites, our hosting provider logs standard technical data: IP address, browser and device type, operating system, referring page, the pages you view, and the date and time of your request. These server logs are used for security, debugging and aggregate traffic reporting.
• Analytics data. We use privacy-respecting, aggregate analytics to understand which reviews are useful. Analytics data is reported to us in aggregate form and is not used to identify individual visitors.
• Cookies and similar technologies. See section 4 below.

We do not knowingly collect special-category data (such as health, political or religious information), and we do not build personal profiles of our readers.

2. How we use information

• To operate, secure and maintain the Site and diagnose technical problems.
• To measure aggregate readership and improve our reviews and buying guides.
• To respond to questions, corrections and press enquiries you send us.
• To comply with legal obligations and enforce our rights.

3. Legal bases for processing (GDPR)

Where the EU or UK General Data Protection Regulation applies, we rely on the following legal bases: legitimate interests (operating a secure website, preventing abuse and measuring aggregate traffic), consent (for any non-essential cookies, which you may withdraw at any time), and legal obligation (where we must retain records).

4. Cookies and similar technologies

A cookie is a small text file stored on your device. We use a minimal set of cookies and equivalent technologies:

• Strictly necessary cookies. Required for basic site functionality and security. These cannot be switched off through our site.
• Analytics cookies. Used to count visits and see which pages are read most. They do not identify you personally.
• Affiliate cookies. Set by affiliate networks and merchants when you click an outbound product link, so that a resulting purchase can be attributed to this Site.

You can block or delete cookies at any time in your browser settings. Blocking affiliate cookies does not affect the price you pay or your ability to read our content; it only means we may not be credited for a referral.

5. Affiliate links and commissions

Affiliate relationships never influence our editorial verdicts: products are ranked on measured performance, and a commission rate is never a ranking factor. Outbound merchant links are labelled as sponsored links. While our affiliate applications are under review, product links point to internal placeholder pages and no tracking identifiers are set.

6. Third parties we share data with

We do not sell personal information. We share limited data with service providers that help us run the Site, and only to the extent necessary:

• Hosting and content delivery providers — serve the pages and keep server logs.
• Analytics providers — provide aggregate traffic statistics.
• Affiliate networks and merchants — receive click and referral data when you follow an outbound product link, and set their own cookies under their own privacy policies.
• Professional advisers and authorities — where we are legally required to disclose information.

Some of these providers may process data outside your country, including in the United States. Where required, transfers rely on appropriate safeguards such as the European Commission’s Standard Contractual Clauses.

7. Data retention

Server logs are retained for a short period (typically no longer than 12 months) and then deleted or aggregated. Emails you send us are kept only as long as needed to handle your request and to maintain a record of corrections.

8. Your rights

Depending on where you live, you may have some or all of the following rights: access, correction, deletion, restriction of processing, data portability, objection to processing based on legitimate interests, and withdrawal of consent at any time.

California residents have the right to know what personal information is collected, to request its deletion or correction, to opt out of the “sale” or “sharing” of personal information, and not to be discriminated against for exercising those rights. We do not sell personal information as that term is commonly understood.

To exercise any right, email [email protected]. We respond within the timeframe required by applicable law, usually within 30 days.

9. Do Not Track and Global Privacy Control

We honour Global Privacy Control (GPC) signals where required by law and treat them as a request to disable non-essential tracking. Because we do not track readers across unrelated sites for advertising purposes, our behaviour is otherwise unchanged.

10. Children’s privacy

This Site is intended for adults and is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, contact us and we will delete it.

11. Security

We serve the Site over HTTPS and apply reasonable technical and organisational measures to protect the limited data we handle. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy to reflect changes in our practices or in the law. The “Last updated” date at the top of this page always reflects the current version, and material changes will be highlighted on this page.

13. Contact

Questions about this policy or your data? Email [email protected]. For details on how we fund our reviews, see our about page.